Posts Tagged ‘resole’
As we approach the busiest shopping season of the year, it is a good time to reflect on the idea of quality in consumer products. Studies in academia and across the web suggest that actual product quality and perceived quality, while closely tied, both rank near the top of the importance list, along with price, in the minds of consumers.
Over the past decade a few clothing and footwear companies have taken the idea of product quality to new levels. Some of these companies have begun offering their own in-house repair services to encourage customers to have damaged items fixed and reused instead of throwing them away. Still other companies have even gone so far as to begin to resell old, used items to encourage use by multiple people and even, in some cases, multiple generations. By setting aside traditional notions of discarding an item after it takes on a minimal amount of wear, these companies have infused their consumers with a sense of reuse/renew/recycle that speaks heavily to the product quality side of their business. The customers for these companies take pride in telling you the age of their jacket, for example, and in many cases, the older the better. As a consumer, wouldn’t you place a high value on a product that could be repaired over and over again to look and feel nearly like new?
When I began my time as a Store Manager in the spring of 2013 at our Happy Feet Plus store in Clearwater, FL, I heard a lot of talk about this mythical hand-made German brand that we carried called Finn Comfort. I had sold dozens of brands of shoes over my career to that point, but Finn had not been one of them. Then a customer walked into our store a few weeks into my time there, proudly holding his Finns and announcing that he just needed a resole, as he’d gotten his Finns from us in 1998. I was a bit skeptical, as the shoes looked to be no more than six months to a year old. The customer told me that he loved his Finns and that this would be his third resole since he purchased the shoes from us 15 years prior. He hadn’t needed to do anything else to the shoes other than just the occasional polish. Again, I was skeptical, but I tried to keep an open mind. Then, over the next few months, many more Finn Comfort owners arrived at the store proudly carrying their shoes and telling us that they’d had them for five, eight, ten years or more. All these customers needed were replacement insoles or new outsoles for their shoes, which could both be had for less money than purchasing a new pair. And every Finn customer seemed to take a special pride in how long their shoes had lasted.
Like the clothing companies noted above, at Happy Feet Plus we also offer our own in-house repair service, and we have been expertly resoling and repairing Finn Comfort shoes and Birkenstocks for over 25 years. We believe in the products that we sell, but we also take pride in being able to take a cherished 15-year-old pair of Finns and make them look and feel like new. This practice reduces consumer waste, so it’s easier on the planet, and it offers our customers the peace of mind that our hand-made German shoes last and last.
So, this holiday season, as you’re shopping for your friends and loved ones, take a moment to consider the quality of the items that you’re buying. Is it worth spending a little more for an item that may last four or five times as long? By purchasing for quality, you may just be creating another priceless experience.
-by Matt LaBarge 10/30/14
Extend the Life of Your Birkenstock or Finn Comfort Footwear.
One of the many advantages of investing in quality footwear like Birkenstock or Finn Comfort is the ability to have them refurbished. Most of the Birkenstock brands have two levels of refurbishment. The least expensive of these is a “resole”.
To resole of a Birkenstock our certified technician removes the old EVA sole and replaces it with an authorized replacement sole. This is a great option if the cork footbed is not damaged or excessively worn. The cost of a resole is $35.00 per pair.
If the sole and the footbed need to be replaced then a “recraft” is required. Recrafts are great for anyone who has grown to love the look or feel of their favorite Birkenstock upper. Anyone with a limited edition or discontinued upper style can extend the life of their footwear for less cost than buying a new clog or sandal. A recraft for a pair of Birkenstocks is only $65.00.
Because refurbishment of your Birks is possible it becomes even more important to properly care for them. Using Cork Life on a regular basis will help protect the cork footbeds and extend their life. Cleaning and polishing the uppers will keep them in good shape and viable for a long time.
Finn Comfort footwear can also be refurbished. Finn Comfort outsoles are replaceable by a certified technician, but insoles can be purchased and replaced by wearers. Soft Replacement Insoles are $54.99 and Hard Replacement Insoles are $44.99.
Replacing the outsole of a Finn Comfort shoe, sandal or clog is only $65.00 a pair. A certified technician will remove the old sole then glue and hand stitch a new sole using water-resistant cobblers thread. The technician will also give your footwear a good polishing and you’ll now have an almost-as-good-as-new pair of Finn Comforts.
If you consider each refurbishment a “new” pair of shoes, you can see how dramatically you can cut the cost per pair if you resole your shoes just twice.
If you have any questions about resole, repair, recraft or refurbishment, call 1-800-336-6657 or go to Happy Feet Plus Web Site and click on the “Live Chat” link at the top of the page.