“Improving people’s lives with superior footwear” is the Mission Statement of Happy Feet Plus.
That simple sentence also summarizes a singular overriding objective that underlies all operations and the founding partners’ personal motto. Happy Feet’s virtual platform and ground stores reflect a strong commitment by co-owners Jacob Wurtz and Jane Strong to disseminating accurate information about the immense advantages of high-quality footwear to the public.
Jacob Wurtz wears it well
Reared just beyond the borders of Ottawa, Canada, Jacob brings the benefit of first-hand exposure to the enormous benefits of healthful living to business tables. Jacob’s rural background provided the ideal backdrop for imparting such concepts since his early childhood.
Jacob’s strong advocacy for achieving optimal personal well-being by naturalistic means since 1975 is an important adjunctive personal attribute. To glean further details of his fascinating story, click here
Paving the way toward greater public good
Unlike most competitors, Jacob pays far more than mere “lip service” to environmental friendliness. All Happy Feet Plus physical retail outlets rest upon foundations made exclusively of environmentally friendly materials.
In 1998, Jacob and Jane opened their first full-fledged store after several years of serving customers from a small kiosk.
Then in 2004 this ambitious entrepreneurial pair opened the very first Retail storefront in the nation to be Certified GOLD by the Leadership in Energy and Environmental Design (“LEED”). This event marked a major personal milestone for them in addition to being a historical moment. Thus, Jacob and Jane clearly “walk the walk” by doing what is best for the general welfare – rather than merely “talking the talk” while looking out only for immediate personal gain.
Business partner Jane Strong’s personal history likewise reflects strong entrepreneurial undertones since early childhood. While yet youngsters, Jane and her sister began a business that offered horseback riding on a nearby tourist resort.
Jane’s determination to maintaining the highest levels of business ethics and professionalism is demonstrated by her active membership and past tenure as President of the St. Petersburg, Florida chapter of the world-renowned Toastmasters Club. She also holds an active membership in the American Businesswomen’s Association. In addition, the St. Petersburg Chamber of Commerce recently nominated Jane as its Businesswoman of the Year.
Jacob and Jane reunite
Sometime after a self-induced Florida exile, Jacob joined forces with his long-time friend Jane. After putting their heads and resources together, they launched the grand opening of the very first Happy Feet Plus kiosk in 1985. Two innovative massage sandal models and a German shoe brand named “Birkenstock” comprised the backbone of their fledgling commercial concern.
Their collective foresight paid off; the firm currently operates nine ground storefronts and maintains a vital virtual presence online.
Two justifiably proud “peas” in the podiatric “pod”
Jacob and Jane’s stated agenda is helping people obtain “relief from foot, leg, knee, hip and back pain via footwear that features intelligent design.” Over three-quarters of recurrent pain in these regions can be traced to improperly fitting or inadequately supportive footwear. Thus, Happy Feet’s high-grade, anatomically correct shoes enhance customers’ overall well-being and quality of life by relieving such deleterious symptoms and discomfort.
Their superior product offerings can be summed up by their SSR Philosophy, which clearly demonstrate this dynamic duo’s dedication to Revitalize, Strengthen, and Support customers’ bodies from the ground up.
Consumers in West Central Florida, who suffer from spinal, lower back, leg, thigh, or foot pain are thus well advised to visit happyfeetplus.com to see a list of their local shoe stores. The firm also operates retail outlets in Baywalk (St. Petersburg), Brandon, Carrollwood (North Tampa) , Clearwater, Ellenton, Ft. Myers, Largo, Sarasota, and the Tyrone area in St. Petersburg in addition to its vast virtual platform.
Cost-conscious visitors to either Happy Feet venue will be well-pleased with the full lines of Euro-comfort shoes, clogs, orthotic innersoles and massage sandals they find. After experiencing the benefits of optimal spinal-foot alignment, proper body posture, and better weight balance, customers never want to wear anything else.